Increase in total revenue
Challenges Faced by Buxtons
Despite its well-established reputation, Buxtons Company faced a significant challenge in translating its offline success into the digital realm. Their existing online presence was minimal and did not accurately reflect the comprehensive range of products and services they offered. This lack of online visibility hindered their ability to attract and engage a broader audience, both locally and internationally.
Buxtons’ extensive range of Arborist Equipment and Grounds Maintenance tools led to intricate inventory management needs. While Buxtons aspired to expand its customer base globally, the absence of a suitable platform to cater to international customers posed a significant obstacle. Buxtons recognized that their online user experience was not up to par with the expectations of modern online shoppers. Navigational challenges, slow page loading times, and an inconsistent design aesthetic detracted from the overall user experience. These issues resulted in high bounce rates, low engagement, and missed conversion opportunities.
In the increasingly competitive e-commerce landscape, Buxtons faced the challenge of standing out from other Arborist Equipment suppliers and Grounds Maintenance tool retailers. To maintain their industry leadership and capture a larger market share, they needed to not only provide high-quality products but also deliver an exceptional online shopping experience that resonated with their target audience.
What did E-Commerce Inventor Do
The web storefront for Buxtons Company was updated by E-Commerce Inventor. Utilizing Magento’s features, they created an online store that was not only useful but also eye-catching. Every detail, including the design and color scheme, was carefully planned to complement Buxtons’ corporate image. As a consequence, a flawless and interesting buying experience was provided at the online store. To make sure that every click felt natural and satisfying, navigational paths were streamlined, product categories were logically arranged, and a consistent design language was used. E-Commerce Inventor successfully conveyed the company’s dedication to quality and professionalism via every pixel and interaction by integrating the online shop with Buxtons’ brand culture.
The complexity of Buxtons’ wide product line necessitated a sophisticated inventory management solution. E-Commerce Inventor customized Magento’s advanced inventory management tools to match Buxtons’ specific needs. They built a streamlined method for updating product availability in real-time, allowing customers to make informed purchasing decisions by viewing correct stock levels. Furthermore, order tracking was simplified, increasing transparency in the order fulfillment process. E-Commerce Inventor customized these inventory management solutions, which not only streamlined Buxtons’ backend operations but also assured that consumers had a consistent and dependable purchasing experience.
E-Commerce Inventor used Magento’s multi-store features to address the difficulty of increasing Buxtons’ reach beyond boundaries. This strategic approach permitted the development of regionally specific web retailers. Each shop was designed to provide customized experiences, accommodating different languages, currencies, and regional preferences. Buxtons may efficiently tap into international markets with these dedicated storefronts without affecting the customer experience. E-Commerce Inventor oversaw the establishment of several different stores, allowing Buxtons to provide a smooth purchasing experience to clients from all over the world. Buxtons’ worldwide sales soared as a result of this global growth drive, but the company also established itself as an internationally relevant brand.
The Results
- 30% increase in online sales.
- The average session duration increased by 20% due to improved site usability.
- 40% reduction in overstock and stockouts.
- Increase in 20% of total revenue.
- 98% Improved Customer Satisfaction
- 25% Efficiency in Streamlined Operations
