Supreme Sauna is a high-quality infrared sauna producer and retailer. With a dedication to health and well-being, they’ve built a reputation for delivering creative and therapeutic saunas with a variety of health advantages. The firm, which was founded in 2010, soon acquired prominence owing to its commitment to client happiness and exceptional product quality.
Increase in sessions
Challenges Faced by Supreme Sauna Company
Despite being a market leader in infrared saunas, Supreme Sauna’s website does not meet the same high standards. The site struggled with content, conversions, and exposure for key keywords. Realizing the need for advancement, Supreme Sauna requested the assistance of an E-Commerce Inventor to enhance their website’s sales with Shopify. Considering the fact that the site received traffic, many visitors did not convert as a result of unproductive keyword usage and advertising. Furthermore, the lack of a clearly defined marketing funnel resulted in customers leaving the site with no clear direction or path to follow.
Supreme Sauna was operating on an outdated e-commerce platform that lacked modern features and user-friendly interfaces. This limited their ability to attract and retain customers effectively. With the increasing demand for their saunas, Supreme Sauna struggled to scale their online store to accommodate higher traffic and sales volumes. The platform’s limitations hindered their growth potential. The company faced difficulties in managing their inventory efficiently, resulting in occasional stockouts and delays in order fulfillment, which affected customer satisfaction. Their existing platform had limited payment and shipping integration options, making it challenging for customers to choose their preferred payment methods or receive timely deliveries. The lack of comprehensive analytics and reporting tools made it difficult for Supreme Sauna to gain insights into their customers’ behavior, resulting in missed opportunities for optimizing their marketing strategies.
The e-commerce platform that Supreme Sauna was using lacked modern features and did not have a user-friendly UI. This limited their capacity to effectively acquire and keep clients. Supreme Sauna struggled to grow its online store to handle more traffic and sales as the demand for its saunas expanded. Their potential for expansion was restricted by the platform’s limitations. The business had trouble effectively controlling its inventory, which occasionally led to stockouts and delays in order fulfillment, which decreased customer satisfaction. The platform’s limited payment and shipping integration choices, it was difficult for consumers to select their preferred payment alternatives or to get deliveries on schedule.
Supreme Sauna gained useful insights into its clients’ tastes and behaviors by integrating Shopify’s analytics capabilities. They were able to make educated marketing decisions and enhance their sales strategy thanks to this data-driven approach.
How E-Commerce Inventor Started From Scratch
E-Commerce Inventor began the process by conducting extensive audits, identifying strengths and shortcomings, and developing goals and objectives based on the results. The team noticed a lack of suitable Shopify integration with a previous Google Analytics account while reviewing the website, resulting in the absence of significant data. Furthermore, the lack of heat maps and graphical representations made it difficult to understand user behaviors on the site. As a result, the team relied on data from several SEO and online visibility management services to conduct keyword research and evaluate the performance of their Shopify site pages in comparison to past data and rivals.
Supreme Sauna collaborated with E-Commerce Inventor to address their difficulties and redesign their online store. The E-Commerce Inventor team recommended Shopify integration as a strong option for modernizing Supreme Sauna’s e-commerce operations. Supreme Sauna’s obsolete platform was seamlessly migrated to Shopify thanks to E-Commerce Inventor. This change assured that the firm could benefit from Shopify’s user-friendly interface and the vast variety of e-commerce services right away. Supreme Sauna got the flexibility to grow its online store simply by utilizing Shopify’s cloud-based infrastructure, assuring a pleasant shopping experience even during peak periods. Supreme Sauna acquired improved control over its stock levels thanks to Shopify’s powerful inventory management system, minimizing the likelihood of stockouts and assuring prompt order fulfillment. Customer conversion rates increased as a result of the user-friendly design and smooth checkout procedure. The new Shopify store’s sleek and professional style enhanced Supreme Sauna’s brand image, promoting confidence and credibility among its target audience. Supreme Sauna was able to achieve considerable growth and success in the extremely competitive e-commerce industry thanks to the Shopify integration.
Multiple payment gateways and delivery alternatives were incorporated into the Shopify site by E-Commerce Inventor, giving customers more options and assuring efficient payment processing and order fulfillment. E-Commerce Inventor methodically improved the site using a top-down approach, prioritizing category optimization before concentrating on other subpages. We guaranteed seamless navigation for consumers by building a well-defined hierarchy of web pages, allowing them to easily discover their intended destinations. The redesign and upgrade of Supreme Sauna’s product pages was important to increasing conversion rates. Prior to our modifications, these pages lacked clear guidance and critical information, causing visitors to get confused about their next actions and the product purchase process. Our improvements effectively addressed these concerns by giving consumers clear messaging, useful tools, and the knowledge they needed to make sound decisions. As a consequence, people felt more confident in their decisions, which led to an increase in product purchases.
The Results
- 89% rise in overall website traffic
- 64% increase in sessions.
- 27% increase in total page views.
- A notable 60% improvement in attracting relevant visitors.
- 36% growth in campaign-targeted individuals
